Posted to MedZilla HealthCare on 6/25/2018


Takeda Pharmaceuticals

US-IL, Associate Director, Patient Marketing R0001973-MZ


 
 

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Job Description

Associate Director, Patient Marketing

Are you looking for a patient-focused company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a SPM or AD, Neuroscience Marketing in our Deerfield, IL office.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a SPM or AD, working on the Neuroscience Marketing team, you will be empowered to be responsible for designing and operationalizing consumer/patient marketing strategy and developing key messages, channel strategy, and designing core tactics in order to inform consumers/patients and drive the business.

OBJECTIVES:

Be responsible for designing and operationalizing Consumer/Patient strategy for assigned Neuroscience brands. Focus on developing key messages, channel strategy, campaigns and core tactics to educate consumers/patients and drive the business.

ACCOUNTABILITIES:

-Develops consumer/patient message architecture and campaigns. Ensures alignment with overall brand/franchise strategic priorities and positioning

-Develops creative briefs/brand book; designs core brand promotional assets (e.g., print ads, websites, brochures) and assures brand and CME execution of messaging and strategy

-In partnership with CAI and Agency, identifies critical insights and design elements for initiatives/promotions designed to inspire desired patient behavior change

-Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix and monitor ROI of individual tactics

-Responsible for partnering with internal and external cross-functional stakeholders to design and implement customer experience programs

-Makes strategic choices when prioritizing and commissioning tactics; collaborates with CME partners and Agency to utilize best practices

-Leverages brand insight to inform patient segmentation and channel mix preferences

-Maintains strong communications and relationships with the Alliance partner and the MRL team

EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:

-Bachelor s Degree

-At least 6 years of experience with increasing responsibilities in marketing

-Understanding of TV and digital channels in pharmaceutical and/or consumer packaged goods (CPG), and how to effectively engage patients

-Demonstrated ability to drive cross functional alignment and lead matrix teams

-Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies

-Ability to clearly and succinctly communicate (verbally/written) at the executive level

-Capable of leveraging data and analytics to distill insights and drive data-based decision making

-Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions.

PREFERRED:

-MBA

-Experience in DTC marketing positions at a commercial pharmaceutical organization

-At least 8 years experience with increasing responsibilities in marketing

PHYSICAL DEMANDS:

-Able to sit for long period at a desk

-Able to read and review large quantities of printed material or online material

TRAVEL REQUIREMENTS:

-Travel to internal and external meetings including overnights and weekends, estimated up to 20% travel

Empowering our People to Shine


Please visit our website at takedajobs.com

 
 


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