Posted to MedZilla HealthCare on 2/24/2018

Takeda Pharmaceuticals

Malaysia-, Product Manager 1703245-MZ


Title:Product Manager, Gastroenterology

Are you looking for a patient-focused, innovation-driven company that will inspire you and support your career? If so, be empowered to take charge of your future at Takeda. Join us as a Product Manager in ourMalaysia office.

Takeda is a global pharmaceutical leader with more than 31,000 professionals working together across 70 countries. We have an unwavering dedication to put people first and we live our values of Takeda-ism Integrity, Fairness, Honesty, and Perseverance. We are united by our 235-year legacy of research-based pharmaceuticals and our mission to strive toward Better Health and a Brighter Future for people worldwide through leading innovation in medicine.

Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a Product Manager working with the GI team, you will be the commercial subject matter expert and brand advocate across Singapore cross-functional stakeholders whilst coordinating commercial activities. A typical day will include:

Key responsibilities:

Market Analysis/Feedback

  • Commission market research
  • Review internal & external market data
  • Review relevant journals and article
  • Gather information through regular HCP contact

Contribution to Strategy and Objectives

  • Formulate marketing strategies with a market and competitor based rationale in line with global strategies
  • Present strategies to sales department and senior management team to gain endorsement
  • Obtain feedback and review strategy if needed
  • Develop promotional plan based on strategy and work cohesively as a Business Unit (Sales and Marketing) to achieve desired results
Development / Implementation of Promotional Plan
  • Develop a Plan of Action
  • Present at cycle meetings strategy promotional plans and tactics
  • Develop or adopt:
    • Sales aids
    • Promotional literature / videos / materials
    • Ad campaigns / PR
  • Assess outcomes of promotional campaigns
  • Provide feedback on activities regarding implementation of promotional plans
  • Assessment of sponsorship/ CME/meeting requests/special price request, etc
  • Ensure organization of participants and material for events
  • Ensure distribution of samples and materials
  • Obtain appropriate QC approval for promotional materials
  • Provide sales support
  • Effectively plan and conduct pre-POA meetings
  • Effective testing of POA materials and communication tools with team and customers
Product Planning
  • Develop and recommend marketing positioning, priority and growth forecast of products handled with thorough analysis of economic of health industry, market trends/dynamics, competition, etc
  • Provide input for product forecasted into inventory system
  • Participate in and contribute to budget planning or strategic review planning meeting
  • Provide and liaise with Logistics and Medical Department regarding packaging needs
  • Regularly update and monitor actual performance of product against forecasts
  • Provide monthly input regarding performance of products
  • Manage product life cycle new products, line extensions; new indications
  • Review and make pricing recommendations
  • Effective time management skills in prioritizing important projects and assignments
  • Effective teamwork with Marketing staff to realize objectives of the department
Cost / Budget Control
  • Allocate and manage expense budget mix to marketing activities
  • Monitor A&P budget performance
  • Accurate forecast of stocks to avoid stock write off and overstocking
  • Review and maintain product profitability & ASP
Product Champion
  • Formulating and effectively communicating product launch plans & ensure implementation
  • Represent the product in all parts of the business ensuring that all relevant parties are kept informed of issues related to registration, sales and marketing of the product
  • Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of products and the competition
  • Provide product advice and information to internal and external customers as required
  • Develop comprehensive product training manual for the product
  • Develop presentations for training programs covering:
    • Product features and benefits
    • Information on competitor comparison
    • Market review
  • Deliver product training to the sales force as required
  • Field visits
  • Develop close relationships with key prescribers or key opinion leaders to gain support for our products, to gain their support to be our local speaker, Advisory Board, to facilitate achievement of sales, to understand customer needs, collect market information and to enhance company image.
  • Conduct field work with representatives on a monthly basis


Specific Competencies
  • Building Strategic Working Relationships Developing and using collaborative relationships to facilitate the accomplishment of work goals
  • Communication clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message
  • Customer focus making customers and their needs a primary focus of one s actions; developing and sustaining productive customer relationships
  • Decision Making (Problem Solving) identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences
  • Innovation generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities
  • Planning and Organizing establishing course of action for self and other to ensure that work is completed efficiently
  • Quality Orientation accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time
  • Tenacity staying with a position or plan of action until the desired objective is obtained or is no longer reasonably attainable
  • Work Standards setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self imposing standards of excellence rather than having standards imposed
Qualifications / Experience / Attributes:
  • Undergraduate degree in Science / Applied Science / Business and preferably with basic Marketing knowledge
  • 3 years of sales experience in pharmaceutical industry
  • 2 years of marketing experience
  • Product launch experience will be an advantage
  • Excellent written and verbal presentation skills
  • Strategic orientation
  • Customer focus
  • Able to analyze complex scientific data in the context of pharmaceutical industry
  • Strong business partnering, team work and influential skills
  • Agile, Independent and innovative with high level of initiative and innovation is required



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