As a member of the GLP-1 Insights & Analytics team, the primary purpose of this role will be to serve as a knowledge resource to generate and drive proactive holistic evidence-based strategic insights and tactical guidance to multiple levels of management and cross functional teams. Develop, implement and lead strategic custom market research, as well as perform analysis of multiple data assets (internal/external) to inform and shape the development and implementation of business plans. Drive superior decision making to support the achievement of Novo Nordisk P&L goals for assigned products. Collaborate with marketing, field, medical and key cross-functional teams in developing a strategic vision via in-depth market and brand-specific analyses. Synthesize and simplify information to ensure timely decision making and develop innovative solutions to unstructured problems with minimal guidance.
Reports to Director, GLP-1 Franchise Insights and Analytics. Internal relationships include interactions with key business partners including Finance and Operations colleagues, marketing, medical, global research and commercial teams and at times members of field based teams. Collaborate with market research, and analytics team members to manage multiple projects, to achieve specific research goals as assigned. External relationships include interactions with outside consultants and research partners.
Collaboration & Communication: Ensure alignment of initiatives to company’s overall vision aligned to the business strategic focus areas and departments goals. Develop and sustain close working relationships with key stakeholders, including functional business colleagues, marketing team, as well as key business partners as required. Analytical thinker and creative problem solver, ability to influence others with verbal and written communication. Develop presentations with clear storylines, grounded on holistic business concepts and communicate orally and in writing key conclusions and business implications. Advocate and be a champion for our customers, demonstrate inherent interest in people, intense curiosity to decipher and understand human behavior and desire to drive insights into action. Proactively builds relationships with stakeholders and regularly contributes to business partner work streams. Tailors presentations information to business partners individual needs and identifies priorities. Crafts clear narrative, uses it to develop own perspective and recommendations, even if others may disagree, and takes a stand.
Consultation and Internal Client Support: Cultivate internal partnerships to integrate into brand teams, understand commercial priorities and challenges and influence partners. Establish effective partnerships by working closely and collaboratively with business partners and associates to ensure holistic, well designed and integrated insights to provide pragmatic recommendations based on: thorough analysis of internal and external business issues and environmental factors; careful assessment of available data and determination of knowledge gaps; translating data and market research into significant insights and actionable recommendations that inform and influence business decisions; taking initiative and follow-through on insights to maximize results and knowledge base. Inform and shape the development of business strategy and tactics for key brands and customers, as well as identify and implement best practices for developing highly impactful insights. Support the planning process in developing market-based, situation analyses that serve as foundational element to 1 and 3 year brand planning processes, identify issues/opportunities and associated strategies/actions to address by partnering with business analytics. Consult final research results to appropriate audiences, gain alignment to deliver pragmatic recommendations by contributing to the optimization of business initiatives, inclusive but not limited to: marketing mix through pre-post initiative strategic and tactical custom research across channels, enhance forecast accuracy through primary research; provide foundation for customer segmentation and resulting optimized, tailored sales and marketing targeting and execution efforts; uncover and exploit consumer and prescriber insights to ultimately enhance customer connection and build brand loyalty; leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize build performance and blunt competitor efforts, etc. Provide internal stakeholders with evidence-based guidance for new product/lifecycle planning and business plan development where appropriate. Takes advantage of opportunities to build on existing knowledge and leverage information from existing resources to answer questions before conducting new research initiatives.
Market Research Coordination Analyses and Design: Execute and analyze custom qualitative and quantitative marketing research projects and business assessment with pragmatic actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning process. Lead in the framing of business questions, identification of information needs and development of research and data analysis plans. Manage the research process to deliver objective, in-depth understanding of issues and propose value-added solutions to stakeholders from concept through to final results and application via strategic proposals, presentations, training, etc. Guided decision maker on what sources of data would likely be accurate and applicable for integration of market research results. Manage qualitative and quantitative marketing research projects, associated budgets, timelines and relations with outside consultants. Establish optimal partnerships with market research colleagues and cross functional analytic groups within department and across organization.
Indepth Data Mining Secondary Business Analysis: Conducts hypothesis-driven investigations into detailed physician-level, patient-level and transactional-level data, to gain business insights from various customer perspectives (Healthcare professional (HCPs), patients, payers) independently or with collaboration with other analytics teams. Guide and shape development of KPIs/brand health monitoring in order to quickly diagnose brand performance and impact business tactical plans and execution opportunities. Develops innovative solutions to unstructured, complex problems; recommendations have significant impact on company (time, people, budget) resources and may affect ability to achieve company goals. Ability to think analytically to decipher and understand complex and/or ambiguous issues and communicate solutions/recommendations/implications clearly and concisely. Interprets and contextualizes analytical findings within the framework of existing body of research and market trends. Data visualization and storytelling skills are required. Ad hoc analyses to address issues in support of business objectives and incorporate needs and opportunity assessments.
Requisition ID: 56344BR
Job Category: Finance